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Sasha Menon

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Sari

Petronas is a Malaysian petroleum brand that is also a Fortune 500 company. The festive TVCs from this global but very much local brand, have become highly anticipated TV events for all Malaysians.

This is a moodboard that was presented during the Petronas festive pitch for the Hindu festival of Deepavali. It tells the story of how the traditional outfit of Indian women - the sari - is tied. 

This script, resulted in Leo Burnett Kuala Lumpur winning the pitch for this occasion.