What People Say
I’ve been lucky to work with some brilliant people over the years. Some of these words are from LinkedIn recommendations, others from messages shared directly.
Stephen Browne, Autodesk Head of Technical Solutions APAC & Japan
(Worked with me directly)
“Sasha would communicate the overarching purpose of this, where it fit into her strategy, and raise the people around her by taking them on the journey with her.”
Sasha has a very unique and rare skill in her approach to her role - an unwavering eye on long-term value, outcomes and strategic intent that is often overlooked while trying to 'hit content targets'. Every piece of work that our teams worked on, Sasha would communicate the overarching purpose of this, where it fit into her strategy, and raise the people around her by taking them on the journey with her, rather than just asking for content and moving on.
Personally, I'm extremely fortunate to have the relationship I do with Sasha; she has continuously advocated for and heightened the profiles of my team and I. The work she creates also serves a higher purpose in having distinct value to the industry as a whole, and is easily one of the reasons we have the success we do in our APJ region.
On a personal note, I've directly witnessed Sasha's humanity and warmness; whether it's helping out a young family on a flight when we are travelling for work, or small acts of kindness to others who will never even know. Sasha is one of a handful of people who remind me to think of others in the actions I take, and always leave the world in a better place than I found it.
Ljubica Radoicic, Intuit Customer Success & CX Director APAC
(Managed me directly)
“Her impact was felt across brand and pipeline.”
I’ve had the chance to work with Sasha across two companies first at Hexagon, then at Autodesk.
At Hexagon, she had a knack for cutting through noise and shaping content that resonated with enterprise audiences. At Autodesk, she built our APAC content function from scratch, across nine markets - from launching our Japanese content hub to building partnerships with Deloitte, universities, and associations. Her impact was felt across brand and pipeline.
What I’ve always appreciated most is how she works. Sasha leads with empathy, communicates clearly, and brings cross-functional teams together without fuss. She’s strategic, grounded, and genuinely collaborative, the kind of person you want in the room when things get complex.
I’d work with her again in a heartbeat.
Eric Cruz, Group Creative Director, Sphere, Las Vegas
(Managed me directly)
“Sasha comes at every project with tireless energy, a strategic mind and an exploratory perspective — the most important qualities to have as a creative.”
Sasha is a great collaborator, who brought an energetic ‘spunk’ to the Leo Burnett creative department, working hard to deliver the best work with every brief given to her - big or small.
Sharp witted, ever-inquisitive with a keen eye on human behaviour, Sasha comes at every project with tireless energy, a strategic mind and an exploratory perspective, which in my opinion - are the most important qualities to have as a creative. As a writer, she has a keen sense of visual aesthetics and an eye for art direction. As a digital native, she seamlessly taps into the online stratosphere, naturally feeding off and capitalizing on the digital space to generate ideas for the connected age. She is relentlessly passionate as she is curious and brings a level understanding and a sound approach to creativity.
Sumit Oberoi, Autodesk Senior Manager, Construction Strategy & Partnerships
(Worked with me directly)
“This report has helped us position ACC with customers and prospects — a great leadership piece leveraged in media, webinars, workshops, and Executive meetings.”
A special mention to your efforts with the Digital Adoption Trends in Construction report (in partnership with Deloitte). This report has helped us position ACC with customers and prospects, and it is a great leadership piece leveraged in media, webinars, workshops, and Executive meetings. I look forward to continued success, particularly with the Quality and Safety research report with Melbourne University in the second half of the year. Onwards and Upwards, thank you again for taking charge of APAC thought leadership and supporting the team on many fronts!
YingLong Yue, Autodesk Technical Solution Manager, ASEAN, Korea, GCR
(Worked with me directly)
“I feel like I’ve gained a whole new set of skills and knowledge thanks to your help.”
Dear Sasha, I just wanted to take a moment to express my heartfelt gratitude for all of the guidance and support you have provided me with during our collaboration on the SUSS marketing story. Your expertise and insight have been invaluable, and I feel truly fortunate to have had the opportunity to work with you. As someone who has never done a marketing story before, I have learned so much from our collaboration. Your guidance and feedback have been incredibly helpful, and I feel like I have gained a whole new set of skills and knowledge thanks to your help. I also want to thank you for your patience and understanding throughout the process. Your willingness to answer my questions and explain things in a way that was easy for me to understand has been incredibly valuable. Thank you again for everything.
Dominic DeBeaujeau, Senior Manager, Creative Services, The Idea Shed
(Managed me directly)
“With her involvement we won over some difficult clients and won global project work.”
Sasha from the very minute she arrived in my team brought an energy & difference of experience that added to our work. She is authentic, quick to laughter & easy to be around. With her involvement we won over some difficult clients & won some global project work. Her knowledge of strategy & hard work in getting to know who our clients were & what they really needed is a credit to her. I look forward to see where her career takes her.