Hi. I’m Sasha Menon.

I cut my teeth back when Facebook pokes were a thing and brands were obsessed with gamified microsites. In those early agency days, I built digital campaigns for Nestlé, Levi’s, Guinness, and Heineken — cracking algorithms and turning big ideas into brand love.

That foundation in creative storytelling evolved into a focus on brand strategy and demand-led growth. Over the past decade, I’ve led marketing and content functions at global tech firms like Autodesk and Hexagon, and partnered with brands like Adobe, State Street, Health Metrics, and AI/ML infrastructure players. My work has spanned APAC and beyond, helping reposition companies, scale brand visibility, and deliver over $100M in marketing-influenced pipeline. It’s also earned external recognition, including Forrester’s B2B Program of the Year.

I’m at my best when brand stops being a logo exercise and starts driving real pipeline. When strategy cuts through silos, aligns sales and product, and builds momentum from top-of-funnel to close. That’s the work I do — building brands that win trust, earn attention, and move the numbers.

Off the clock, I’m a mum to two boys and a dog with main character energy. Unfortunately, none of them are big fans of letting me have five quiet minutes.

Get in touch

sash_12@yahoo.com
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